What is the determining factor for fintech projects, what is the reality?

Financial technology - providing financial services and service using innovative technologies. These are artificial intelligence and machine learning, robotics, blockchain, cloud technology, biometrics, and others.

One of the biggest investors of the N1 Financial Technologies fund Nikita Izmailov answered a number of questions about what the future of this direction will be and what we should pay attention to today.

We should start with the increasing number of users of financial and technical products, which largely affects the investment industry. Since the pandemic, the volume of investment has been growing rapidly and so has the global market.

As for financial technology in Ukraine, it is keeping up with trends and is not lagging behind other countries. But it is important to understand that now there are some changes in trends, so you should anticipate a possible change. Even though the Ukrainian market itself can create such trends, Izmailov believes that it is necessary to consider several different trends that are shaping real life.

First of all, it is the digitalization of the bank and the development of digital-only banking. Digital transformations play one of the most important roles of development, and digitalization is actually not an advantage, it is a clear requirement.

Artificial intelligence and automated learning

This is another aspect that deserves attention because it helps to understand the needs of customers, and in this way it is possible to offer appropriate products and services. That is, machine learning and artificial intelligence will only solidify their position in automating security operations and improving the customer experience.

Mobile technology and blockchain solutions

Every entrepreneur is of course interested in secure financial transactions, international payments and digital identity verification. And without blockchain technology, it's simply impossible to get positive momentum.

So this is the first important development that will have an impact on the future ecosystem. It makes all financial transactions as transparent and secure as possible. It is also a necessity that will be very difficult to do without in the future.

And today Ukraine is not lagging behind in this direction. The market for investments and startups is only growing. And a very active development of mobile technologies begins, which increases the speed of money transfers. All this has a positive effect on attracting new audiences.

Nikita is also sure that the future is for Generation Z and the gaming industry will also strongly influence fintech projects. So we should think about introducing gamification into products, for example:

  • Investment platforms.
  • Lending products.
  • Payment system and service.
  • Digital banks.

But now we are not talking about games, but the ability to make something interesting to the client out of the routine. Successful examples include:

  • Sportbank.
  • Monobank.

In game form, the resources provide an opportunity for their users to save for a variety of purposes.

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